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 | Advertising Manager's Handbook Product# 460551247 Selling for $96 "Scores of instant problem solvers for advertisers of all sizes show how to achieve impact and remain on time and within budget Features winning guidelines, models, worksheets, checklists, and formulas." |
 | Drugs to Market Product# 460683966 Selling for $87.93 "Focuses primarily on the market in the USA. Examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market. Discusses creating value and advantage in the pharmaceutical industry. DLC: Pharmaceutical industry - Marketing." |
 | Tested Advertising Methods Product# 460686021 Selling for $42 "A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field." |