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 | E-Business: Principles and Strategies for Accountants Product# 459052270 Selling for $36.67 "Efficient module-sized coverage provides accounting students with relevant e-business strategies, challenges, and opportunities. Adaptable technological content is presented at a basic level in the text, with more depth in the appendices. Highlights the disruptive effects of e-business on current business practices. Presents a wide variety of e-business models using interesting real-world examples of e-businesses. Explains how e-business risks and controls differ from those in a traditional environment. Emphasizes implications and opportunities of e-business for the accounting profession. Includes a companion website with hotlinks, downloadable tools and resources." |
 | Instant Advantage.Com: Winning Strategies for the Online Economy Product# 460549451 Selling for $39.99 "Unlike most e-commerce guides, this one offers business and IT managers step-by-step guidelines for becoming a powerhouse e-business based on the experience of today's most successful e-businesses. Readers will discover the four key strategies for instant advantage in the online economy. Real-world case studies are presented from the eCommerce pioneers." |
 | E-Business & E-Commerce Infrastructure: Technologies Supporting the E-Business Initiative Product# 460679073 Selling for $83.45 "Serves as a comprehensive primer to both traditional and emerging E-Commerce technologies. Students with no prior technical knowledge will be able to grasp complex topics such as Internet security, networking, Web languages and more. Softcover." |
 | Internet Marketing, 2/e, with e-Commerce PowerWeb Product# 460679129 Selling for $155.5 "Internet Marketing: Building Advantage in a Networked Economy, 2e presents a 'road-tested' framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers." |
 | Information Systems: Foundation of E-Business Product# 460679380 Selling for $156 "Information Systems, 4/E , emphasizes the essential role of information systems in the works systems through which today's businesses operate. Understanding information systems from a business perspective is essential for understanding e-commerce and e-business. Chapter topics include information and databases; types of information systems; customer, product, and e-commerce; human and ethical issues; computers in a networked world; software, programming and artificial intelligence; networks and telecommunications; information systems planning; building and maintaining information systems; and e-business security and control. For professionals in the field of information systems." |
| Internet Marketing, 2/e, with e-Commerce PowerWeb Product# 460683829 Selling for $155.5 "Internet Marketing: Building Advantage in a Networked Economy, 2e presents a 'road-tested' framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers." |
 | eCommerce: Formulation of Strategy Product# 460684540 Selling for $29 "(Financial Times Prentice Hall) Helps executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. Drawing on research at more than 40 top e-commerce organizations, this text helps optimize brand, technology, service, market, and development. Softcover. DLC: Electronic commerce--Case studies." |
 | Marketing of High-Technology Products and Innovations Product# 460685758 Selling for $93.33 "Providing a thorough overview of the issues high-tech marketers must address, this book provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts. This book offers a cutting-edge treatment of research and practice related to the marketing of technology and innovations, supported with a plethora of examples and applications. A resource for managers in high-tech firms, training programs in high-tech firms, and technology incubators." |
 | Executive's Guide to E-Business: From Tactics to Strategy Product# 460687912 Selling for $39.95 "Is E-Business Helping You?ÇöOr Your Competitors? E-business is transforming the commercial landscape and completely redefining traditional business assumptions. In an e-nabled world: *Customers demand personalized, intimate relationships resulting in new levels of transaction simplicity and service value. Companies use the Internet to expand into new markets and grow. *Products and services are designed for e-sales and customer segmentation. Companies package their most strategic asset?Çöinstitutional knowledge?Çöand bundle information with products and services to create new value for customers. *Business processes seamlessly integrate with customers and business partners as companies build value networks, focus on their core competencies, and outsource non-core business components. *Organizational structures are aligned to clarify internal governance for e-business. Process-oriented measures maximize the worth of information velocity in the value network. *Systems and technologies utilize the Internet for most interactions between customers and business partners. Rapidly developing and maturing e-business applications make the Internet the place to do business. *People and culture are transformed as work forces embrace the value of partnering and external relationships and employee knowledge equates to service value. In Executive?ÇÖs Guide to E-Business: From Tactics to Strategy, PricewaterhouseCoopers professionals present a new model that all executives and managers involved in an e-business undertaking can use to prepare for the challenges of disruptive change, to foster communication and understanding throughout their organizations, and to achieve sustained competitive advantage. In doing so, they reveal the B2B e-business tactics and strategies used by successful companies worldwide to significantly boost performance and substantially improve market share. With information applicable to a wide range of industries, Executive?ÇÖs Guide to E-Business will help any company take its rightful place in the e-nabled world and reap the tremendous benefits of the e-business revolution." |