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 | Consumer Behavior: In Fashion Product# 460679411 Selling for $111 "Comprehensive and well-illustrated, this book explores the social psychology of consumer behavior in relation to clothing. It uses the most recent literature and research in the field and everyday, popular examples that make it easy for readers to relate content to their own consumer activity. Features multi-cultural highlights throughout. Coverage ranges from the fashion implications of individual consumer dynamics (motivations, values, the self), demographic subcultures (age, race, ethnicity, income, social class), psychographics (personality, attitudes, and lifestyle), and consumer perceptions (object, person, physical); to fashion communications and decision making (individual and household, group influences, fashion opinion leadership); to ethics and consumer protection (social responsibility, environmental issues, and the role of government in consumer protection). For fashion marketers and general readers who want insight into their own fashion buying habits." |
| Consumer Behavior: In Fashion Product# 460685426 Selling for $111 "Comprehensive and well-illustrated, this book explores the social psychology of consumer behavior in relation to clothing. It uses the most recent literature and research in the field and everyday, popular examples that make it easy for readers to relate content to their own consumer activity. Features multi-cultural highlights throughout. Coverage ranges from the fashion implications of individual consumer dynamics (motivations, values, the self), demographic subcultures (age, race, ethnicity, income, social class), psychographics (personality, attitudes, and lifestyle), and consumer perceptions (object, person, physical); to fashion communications and decision making (individual and household, group influences, fashion opinion leadership); to ethics and consumer protection (social responsibility, environmental issues, and the role of government in consumer protection). For fashion marketers and general readers who want insight into their own fashion buying habits." |
 | Consumer Behavior Product# 460765621 Selling for $117.33 This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior. |
 | Why People Buy Product# 460768076 Selling for $32.95 "Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying." |
 | Anxiety in Eden; A Kierkegaardian Reading of Paradise Lost Product# 460768176 Selling for $111 "Tanner draws on the philosophic character of Milton's poetry and the poetic nature of Kierkegaard's philosophy, particularly his theory of anxiety, to enrich and enliven a bold new reading of Milton's Paradise Lost. Proposing that Milton and Kierkegaard were remarkably similar in temperament, life-experience, and ideological commitment, Tanner argues that for both Christian writers the path to sin and to salvation lies through anxiety--that both the poet and the philosopher include anxiety, along with pain, suffering, and paradox, within the compass of paradise. Both Milton's Paradise Lost and Kierkegaard's The Concept of Anxiety explore the psychology of innocence, sin, and guilt, probing the nature of human fallibility and freedom. The first half of the work explores anxiety in Eden before the Fall. This section provides fresh perspectives on such issues as free will, the problem of a fall before the Fall, original sin, the etiology of evil, and prelapsarian knowledge. The second half examines anxiety after the Fall, offering original insights into such issues as the demonic personality, remorse, despair, and faith. Taken as a whole, Tanner's study provides a philosophically coherent new reading of Paradise Lost. Further, though intended primarily as a work of literary criticism, the book touches on matters of broad philosophical, theological, and simply human interest--such as the nature of freedom, knowledge, sin, the self, and salvation. Anxiety in Eden will be of keen interest to literary scholars, philosophers, and theologians." |