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 | Internet Marketing, 2/e, with e-Commerce PowerWeb Product# 460679129 Selling for $155.5 "Internet Marketing: Building Advantage in a Networked Economy, 2e presents a 'road-tested' framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers." |
 | Information Systems: Foundation of E-Business Product# 460679380 Selling for $156 "Information Systems, 4/E , emphasizes the essential role of information systems in the works systems through which today's businesses operate. Understanding information systems from a business perspective is essential for understanding e-commerce and e-business. Chapter topics include information and databases; types of information systems; customer, product, and e-commerce; human and ethical issues; computers in a networked world; software, programming and artificial intelligence; networks and telecommunications; information systems planning; building and maintaining information systems; and e-business security and control. For professionals in the field of information systems." |
| Internet Marketing, 2/e, with e-Commerce PowerWeb Product# 460683829 Selling for $155.5 "Internet Marketing: Building Advantage in a Networked Economy, 2e presents a 'road-tested' framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers." |
 | Marketing of High-Technology Products and Innovations Product# 460685758 Selling for $93.33 "Providing a thorough overview of the issues high-tech marketers must address, this book provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts. This book offers a cutting-edge treatment of research and practice related to the marketing of technology and innovations, supported with a plethora of examples and applications. A resource for managers in high-tech firms, training programs in high-tech firms, and technology incubators." |