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 | Principles of Marketing Product# 460544228 Selling for $184 "The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, 'Principles of Marketing' tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed." |
 | Focus: The Future Of Your Company Depends On It Product# 460546785 Selling for $16.95 "An updated edition demonstrates how to focus on core products in order to increase market share and evolve a company, making recommendations on how to enable prosperous growth while explaining the consequences of following extraneous ventures. Original. 20,000 first printing." |
| Principles of Marketing Product# 460550778 Selling for $184 "The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, 'Principles of Marketing' tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed." |
 | International Marketing Product# 460678556 Selling for $162.95 "The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century." |
 | SimCRM: Student CD and Manual Product# 460679116 Selling for $47.25 "THE SIM SERIES is a set of five CD-based simulation modules (each accompanied by a print manual) that can be packaged separately or as a set with any marketing, sales, or management text and are designed to teach strategic decision making while reinforcing marketing and sales principles. Each module uses today's hottest marketing and financial analytics to underscore the importance of making quality management decisions. All of the modules stress the importance of optimizing short-term revenue gains and long-term profitability (customer lifetime value). Students will understand the challenge of aligning short- term and long-term goals, and recognize when these goals can be in conflict. The most unique selling feature of the modules and the hallmark of the Sim Series is 'The PhisoTech Story.' Each simulation features the continuing saga of PhisoTech, a niche player in the pharmaceutical industry, and its cast of engaging and sometimes eccentric characters. 'The PhisoTech Story' is both entertaining and compelling, and is written specifically to enhance the cogni" |
 | Internet Marketing (NetEffect Series) Product# 460679305 Selling for $23 "Providing plenty of guidance and tons of examples from the Internet, this book does not just “talk about” Internet marketing—it shows what to do and how to do it! A combination of plain language and careful details create a presentation that anyone—including Internet novices and the technologically challenged—can understand. Chapter topics cover doing business on the Internet; types of businesses and sites; creating and building an Internet presence; positioning, audience, and goals; web site content; interactive functions; site appearance and organization; portals, search engines, and directories; Internet advertising of your web site: links, banners, tiles; promotion (on the net and off) and print/media advertising; e-mail marketing; and getting started with an action plan. For small and entrepreneurial start-up businesses; marketing directors, managers, assistants, coordinators, and supervisors of mid-size companies; franchisers; and service providers—such as insurance agents, lawyers, doctors, and dentists." |
 | Marketing: An Introduction Product# 460679309 Selling for $101 "New edition of a Kotler classic has been completely updated to reflect the state of the art in marketing theory and practices. Explores major new marketing trends and themes, and provides dynamic new examples of marketing in action. Softcover. Previous edition c2000." |
 | Contemporary Logistics Product# 460679310 Selling for $156.66 "Using real-world case studies throughout, this exploration of 'contemporary' logistics describes the entire supply channel system -- from inbound movement of freight through materials management to physical distribution to customers. State-of-the-art in perspective, it highlights topics that affect logistics channels management -- including customer service, packaging, inventory management, traffic management and creating “ value-added” linkages in the supply chain. The authors provide an overview of logistics, elements of logistics systems including order management and customer service, protective packaging and materials handling, domestic and industrial transportation management, inventory, warehousing and supply management, analyzing, designing, and implementing a logistics system. For individuals interested in contemporary logistics." |
 | Principles of Service Marketing and Management Product# 460679319 Selling for $157.33 "Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing." |
 | The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy Product# 460683132 Selling for $79.95 "Discusses how to combine database technology with innovative direct marketing methods to first identify, and profit from your customer's needs, desires, likes, and dislikes. DLC: Direct marketing--Data processing." |
 | The eMarketplace: Strategies for Success in B2B eCommerce Product# 460683231 Selling for $24.95 "One trillion dollars. That?ÇÖs what?ÇÖs at stake in the next few years in business-to-business e-commerce. Research shows that b-to-b spending will soar from $43 billion to over $1 trillion. Meanwhile, in the same span of time, business-to-consumer spending is expected to rise from $7.8 to only $108 billion. That?ÇÖs what?ÇÖs in the future for business-to-business electronic commerce, and companies like eSteel and PlasticsNet are already halfway there." |
 | 8 Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top Product# 460683233 Selling for $21.95 "Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids?ÇÖ entertainment into a merchandising bonanza." |
 | Emotion Marketing: The Hallmark Way of Winning Customers for Life Product# 460683245 Selling for $24.95 "To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture?Çöthe customer?ÇÖs heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing." |
 | Net Words: Creating High-Impact Online Copy Product# 460683278 Selling for $16.95 "Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics heavy approach to site design is bad for business. This guide explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. Softcover." |
 | Marketing of High-Technology Products and Innovations Product# 460684492 Selling for $80 "This book provides a systematic approach which is grounded in relevant theories and empirical research. Marketing of Technology and Innovation provides a framework for making marketing decisions in a high-tech environment. It covers such industries and contexts as telecommunications, information technology (hardware and software), biotechnology, and consumer electronics. The book provides a balance between conceptual discussions and examples, small and big business, products and services, and consumer and business-to-business marketing contexts. Marketing of Technology and Innovation provides readers with a solid conceptual framework. The book covers such topics as strategy and corporate culture in high-technology firms, market orientation and R&D/Marketing interaction, marketing research tools, understanding customers, product development and management issues, distribution channels and supply chain management, pricing considerations, advertising and promotion, and high-technology marketing and the Internet. Ideal for those interested in learning about Marketing of Technology and Innovation, as well as Marketing Management, Business-to-Business Marketing, New Product Development, E-commerce and Internet Marketing." |
 | Math for Merchandising: A Step-By-Step Approach Product# 460684530 Selling for $57 Features of this text include: a conversational tone that helps make the text easy to follow and understand Hints and worked-out examples that help increase comprehension of the material Practical applications that help users apply the information to real-world situations Practice exercises that give users opportunities for review and practice Calculator information that helps users solve math problems with a calculator |
| Internet Marketing (NetEffect Series) Product# 460684638 Selling for $23 "Providing plenty of guidance and tons of examples from the Internet, this book does not just “talk about” Internet marketing—it shows what to do and how to do it! A combination of plain language and careful details create a presentation that anyone—including Internet novices and the technologically challenged—can understand. Chapter topics cover doing business on the Internet; types of businesses and sites; creating and building an Internet presence; positioning, audience, and goals; web site content; interactive functions; site appearance and organization; portals, search engines, and directories; Internet advertising of your web site: links, banners, tiles; promotion (on the net and off) and print/media advertising; e-mail marketing; and getting started with an action plan. For small and entrepreneurial start-up businesses; marketing directors, managers, assistants, coordinators, and supervisors of mid-size companies; franchisers; and service providers—such as insurance agents, lawyers, doctors, and dentists." |
| Principles of Service Marketing and Management Product# 460684721 Selling for $157.33 "Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing." |
 | Strategic Marketing for NonProfit Organizations Product# 460684733 Selling for $173.33 "Offers readers a practical foundation for marketing in nonprofit organizations. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies." |
 | Global Marketing Product# 460685442 Selling for $91.25 "Following the tradition of Keegan's acclaimed Global Marketing Management , this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today's professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment." |
 | Services Marketing: A Strategic Approach Product# 460685657 Selling for $55 "Addresses concepts, innovations, challenges, and strategic marketing issues unique to the service sector. The 4 parts cover: Background, introduction to services marketing, The services marketing mix, Developing and implementing service strategies and Cases and experimental exercises. Paper. DLC: Service industries - U.S. - Marketing." |
 | Sports Marketing: A Strategic Perspective Product# 460685772 Selling for $137.33 "'Sports Marketing' takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors." |
 | Marketing Plan: A Handbook Product# 460685858 Selling for $68.33 "Practical hands-on supplement enables readers to develop a realistic, customized marketing plan. Offers readers the opportunity to create and critique marketing plans for all kinds of organizations. Softcover." |
 | Design and Marketing of New Products Product# 460685984 Selling for $173.33 "A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions." |
 | Marketing Management Product# 460765597 Selling for $140.4 "This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead." |
| Sports Marketing: A Strategic Perspective Product# 460765662 Selling for $137.33 "'Sports Marketing' takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors." |
 | The Product Manager's Field Guide Product# 460766754 Selling for $29.95 "The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts." |
 | There's No Business That's Not Show Business: Marketing in an Experience Culture Product# 460767160 Selling for $24.95 "Three interrelated megatrends are transforming marketing and branding: the collapsing effectiveness of traditional advertising, the rapid rise of the independent consumer and the emergence of an 'experience culture.' In this radically new environment, 'all business is now show business. Show business offers powerful lessons and techniques used to cut through the clutter, engage customers personally, redefine products or categories--and create real value. In 'There's No Business That's Not Show Business: Marketing in the Experience Culture, the world's leading expert on experiential marketing demonstrateshow to leverage show-business razzle dazzle--no matter what's being sold. Using powerful case studies ranging from Altoids to Oracle, Volkswagen to Crayola, Bernd Schmitt identifies scores of opportunities to leverage the power and fun of show biz: events, mobile and guerrilla marketing, street evangelism, customer-driven shows, multimedia theatre and much more. Above all, he shows how to measure and drive real results from show business initiatives. You'll le" |