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 | Can't Lose Sales Tips Product# 460545699 Selling for $14.95 "Named the world's greatest salesman for twelve years running by the Guinness Book of World Records, the author presents secrets for closing the sale, making every sale stick, and keeping customers coming back for more, in the two-in-one audio collection including Can't Lose Sales Tips and More Can't Lose Sales Tips." |
 | An Introduction to Professional Selling Product# 460547977 Selling for $45.5 "Looks at careers in sales, demonstrates important selling techniques, and discusses ways of increasing sales" |
 | Building Strong Brands Product# 460678540 Selling for $30 "As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed." |
| Building Strong Brands Product# 460680752 Selling for $30 "As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed." |
 | Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales Product# 460683098 Selling for $18.95 "In this newly revised and updated edition of Stop Telling, Start Selling Richardson teaches you the critical skills you need to revitalize your sales process, including how to understand your customer's political, personal, and business needs; position your message so it is important to your customer; unlearn manipulative tactics that can kill a sale early on; gather customer feedback to adjust your message as you go; and maintain selling momentum and shorten the sales cycle. Stop Telling, Start Selling will help you truly listen to customers and put them first. That's what it takes to win the trust - and the business - of today's sophisticated customers." |
 | The Big Book of Sales Games Product# 460683183 Selling for $21.95 "Part of the 'Big Book of Business Games Series', this volume delivers dozens of five- to 20-minute games and activities designed to motivate salespeople, teach key selling principles, or just liven up a sales meeting. 30 illustrations." |
 | Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold Product# 460683423 Selling for $16.95 "Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing 'The Four Cornerstones of Referrals' --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers: Work less and earn more by getting existing customers to work for them generating high-quality referrals Turn every business contact into a relationship and every relationship into a sales success story" |
 | Sales Techniques Product# 460683474 Selling for $14.95 "'Sales Techniques is an insightful and practical compilation of proven techniques and modern tools, designed to help both neophyte and seasoned sales professionals work with customers and successfully close the deal. From selling solutions instead of products to finding, communicating with, and even closing customers on the Internet, this latest addition to the popular Briefcase Books series will show salespeople how to organize their sales efforts, work successfully with today's more demanding customer base, efficiently and effectively close a sale, consistently follow up after the sale to encourage high-profit repeat business and referrals, and much more." |
 | The Solution Selling Fieldbook Product# 460683512 Selling for $39.95 "The breakthrough process used by more than 500,000 sales professionals worldwide! 'The Solution Selling Fieldbook helps you integrate the plan's nuts-and-bolts techniques into your own day-to-day practices, and immediately gain access to key decision makers, diagnose buyers' business issues, and increase top-line sales. Building on the processes, principles, and management systems outlined in 'The New Solution Selling, this practitioner's workbook features: A complete step-by-step blueprint for sales successA trial copy of Solution Selling softwareA valuable Solution Selling CD-ROM that includes tools, templates, and sales letters Includes Exclusive Solution Selling Software on CD-ROM More than 120 work sheets on negotiating, opportunity assessments, implementation plans, and more Letters/e-mail templates Coaching on Solution Selling techniques Import/export capabilities Links to more Solution Selling content" |
 | Sales Manager's Portable Answer Book Product# 460686165 Selling for $59.95 "This guide is packed with thousands of salesbuilding strategies, time-saving management techniques, sure-fire openings and closings, scripts, letters, and field-tested selling secrets - all easy to find and simple to implement. DLC: Sales management." |