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 | Structuring Provider Networks for the New Healthcare Consumer Product# 460682939 Selling for $50 "Univ. of Chicago, IL. Integrates marketing with provider-centered service. Discusses how new realities drive healthcare, forms of delivery, 'going direct' to consumers, advantages of customer-driven provider organizations, and more. For administrators." |
 | Health Promotion Strategies and Methods Product# 460683881 Selling for $39.95 "The revised edition of this highly successful title continues as an easy to read and practical guide to underwstanding and implementing health promotion programs for students and practitioners. It encompasses a vast range of health and disease topics and covers individuals, groups, and whole populations. This edition focuses on the process of health promotion and explains the key principles and processes of health promotion to enable the practitioner to select, plan and implement effective programs for the promotion of better health for any issue, group or locale. Written using clear, concise text, the theory is supported by contemporary academic research, literature and practice, and accompanied by diagrams, tables and illustrations." |
 | An Introduction to Health Planning in Developing Countries Product# 460687756 Selling for $69.5 "Univ. of Leeds, UK. Explains the importance of health planning and stresses the balance of techniques and judgements. Outlines policy context internationally. Focuses on public sector planning and the need for an approach to looking at all sectors involved in health care. British-oriented. Previous edition: c1992. Softcover, hardcover not simultaneously published." |
 | Tobacco Control in Developing Countries Product# 460767904 Selling for $155 "(Human Development Network) Brings together a set of critical reviews on the economics of tobacco control. Provides a comprehensive evidence-base for the design of effective policies in any country. Emphasizes developing countries. For policy makers. Softcover, hardcover not yet available." |
 | Smoking; Making the Risky Decision Product# 460768197 Selling for $68 "Are the risks of smoking exaggerated? Has there been an open and rational discussion about the risks of smoking? This book attempts to answer these and many other questions about the subject, providing a detailed empirical presentation on smoking behavior as a risky consumer decision. Using new empirical data based on several national and regional surveys, Viscusi addresses a number of important issues, including: the sources of information that people have about the risks of smoking, the accuracy of their perceptions of the risks associated with smoking, and the consistency of smoking decisions with other risky behavior - scrutinizing issues such as whether smokers value risk differently than those who wear safety belts. Viscusi also looks at the differences in age groups and how they assess these risks based on public information. He provides new insight into the degree to which individuals understand smoking risks and take these risks into account in their behavior. With its detailed empirical data and its examination of individual decision-making processes, this work will interest researchers in public health, public policy, psychology, and economics, as well as anyone concerned with this important issue." |